Key Research Interests

Broadly speaking, Tom's research concerns the production and reception of popular media.

In terms of production his work focuses on the videogames industry in the UK, examining the contexts in which games are made and distributed, particularly at the independent level. This work is chiefly shaped by the input of industry professionals via interviews and workshop discussions. This has led to outputs examining issues affecting the contemporary sector such as cloning, free-to-play business models, cultural value, and transmedia planning.

Focusing on reception, Tom is interested in media audiences, particularly the study of fandom and fan culture. His work is frequently concerned with online communities and their responses to popular culture, and he has researched the new media contexts of a variety of fan cultures, including fans of professional wrestling, Star Wars, and Kevin Smith.

Research Group Membership

Tom is currently affiliated with CREATe, the RCUK Centre for Copyright and New Business Models in the Creative Economy, based at the University of Glasgow. CREATe is funded jointly by the AHRC, EPSRC, and the ESRC. He has previously contributed to two work packages, and is currently undertaking a literature review on the value of videogames tax relief.

Tom was also affiliated with the Tracking IP Across Creative Technologies project (TRI-PACT), based at the Universiy of Brighton and funded by the AHRC. He contributed to the videogames strand of the project, which broadly aimed to facilitate knowledge exchange across a cross-disciplinary spectrum of partners and stake holders, from film, broadcast, and games domains.

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