Key Responsibilities

I'm professional course leader for the MSc Brand Leadership programme, working alongside Nick Yip.

I also advise the university on its own brand. I led a Wolff Olins team who updated the UEA brand in 2013-2014. We helped UEA build a bolder, more confident brand using its ‘unconventionally brilliant’ research work – a brand to get UEA even closer to the top ten of British universities.

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