I am currently working as a Research Associate in Retail Marketing within Norwich Business School. I project manage the Who Buys My Food Project led by Professor Andrew Fearne. The project provides farmers and small food and drink producers with actionable insight derived from the analysis of dunnhumby data.

I work with food and drink SMEs nationwide and have assisted over 100 SMEs on a variety of projects including Shopper Insight, Marketing, NPD, Competitor Analysis, Market Research, Data Analysis and Social Media Promotion. 

I also coordinate the Norwich Business School 'Food For Thought' Agri-Food Business network.

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