Kun Tian

Academic Background

My main research interests include: marketing analytics using big data; consumers' price search behavior and consumers' sensitivity to price changes in dynamic marketing environment; firms' price-setting behavior. I got a PhD degree in Economics from Cardiff University. I joined University of East Anglia as lecturer in marketing in 2018. Before that, I worked in Xi'an Jiaotong-Liverpool University and Xiangtan University in China.

View graph of relations