Keith M. Johnston came to UEA in September 2008. He studied for his BA in Film & Media Studies at the University of Stirling and the University of California Santa Barbara; and received his MA and PhD from the University of Kent. He taught at the University of Kent between 2004 and 2008, and was employed as a writer/producer in the British media industry for eight years (1996-2004), working mainly on trailer advertising for film, television and radio.

His current teaching and research focuses on film marketing, media technologies, film and television aesthetics, and genre.

His research interest in film marketing materials (and their role within culture and national media industries) has been published in Convergence, Film International, Media History, the Journal of Popular Film and Television and in his book Coming Soon: Film Trailers and the Selling of Hollywood Technology (Jefferson, NC: McFarland & Co. 2009). He has recently guest edited a special issue of Frames Cinema Journal on promotional materials (, and was featured in a June 2013 special report on trailers and technology in Wired.

Keith has developed work on the history of colour and stereoscopic 3D technologies in British cinema, focusing on the mainstream introduction of Technicolor, Eastmancolor and 3D in the 1940s and 50s. This research interest in the role of spectacle within British cinema has grown out of teaching British film and television over the last ten years, and led to him working with the BFI and other colleagues to publish Ealing Revisited (BFI Palgrave 2012), a major edited collection on Ealing Studios and one of The Independent’s Books of the Year 2012.

He has also published an introductory study of the cross-media creation and historical mutation of the science fiction genre, and continues to investigate the past and current fascination with 3-D technology, both in cinemas and, nowadays, on television and the Internet.

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