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- Associate Professor, Norwich Business School
- Research Group Member, Marketing
I am an Associate Fellow at Warwick Business School and heve been a Visiting Fellow at the Cranfield School of Management. I am also an ad hoc reviewer for British Journal of Management, Industrial Marketing Management, Journal of Business Research and Journal of Personal Selling and Sales Management and have reviewed a number of books for Sage, Palgrave and OUP.
ID: 75034
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