James is a Lecturer in Marketing at Norwich Business School and module organiser for Strategic Brand Management.

He is also responsible for the school’s Year in Industry Placement Programme. His role is to ensure the quality of experience for all students engaged in placement activities and to liaise with employers, university and student services.

He is a Fellow of the Chartered Institute of Marketing, an Associate of the Chartered Management Institute and a Fellow of the Higher Education Academy (HEA).

James is a co-founder of an EdTech startup - Studious Digital Education Ltd- with colleagues from UCL and UEA, which aims to raise the standard of interactive digital content available to the University sector.

After completing his International Baccalaureate in the Netherlands he gained a BA(Hons) in Management Systems. He has completed the postgraduate MA-HEP at the UEA as well as professional qualifications from the Chartered Institute of Insurance and the Chartered Institute of Marketing.



James started work in the financial sector in the City of London where he was a Lloyd’s Broker with Willis Towers Watson Plc and then an Insurance Underwriter working for Chubb Corp. working within the international energy and casualty markets. He then joined a Netherlands based software company as Marketing Manager (EMEA) before co-founding a technology focused design consultancy of which he was a Marketing Director and then Managing Director of for 15 years. Their clients included Philips, Swisscom, Qualcomm, Semtech, Samsung, Cambridge Consultants, Electrolux and PCCW Global. James also co-founded two other companies. A boutique management consultancy business focused on sales and marketing and a social enterprise that provided training and a work hub specifically for Norfolk based start-ups and SMEs.

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