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Political advertising revisited: digital campaigning and protecting democratic discourse

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  • Accepted_Manuscript

    Accepted author manuscript, 998 KB, PDF-document

    Embargo ends: 31/12/99

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Abstract

This article is concerned with the legal and regulatory control of electoral campaigning online, in particular ‘microtargeting’. There has been a longstanding consensus in the UK on how to control political advertising, yet the shift of expenditure to the online environment, together with innovations in digital campaigning tools, are exposing tensions and gaps in the current regime. One central harm associated with microtargeting is its potential to undermine meaningful democratic deliberation. The article interrogates the issues through the lens of electoral law and regulation, and questions the extent to which a recalibration is necessary to deal with the challenges of digital campaigning.

Details

Original languageEnglish
JournalLegal Studies
Publication statusAccepted/In press - 17 Jul 2019
Peer-reviewedYes

Keywords

    Research areas

  • public law; political advertising; microtargeting; electoral law

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