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How category reporting can improve fundraising

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How category reporting can improve fundraising. / Cartwright, Edward; Patel, Amrish.

In: Journal of Economic Behavior & Organization, Vol. 87, 03.2013, p. 73-90.

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@article{7dd529a043bf478bac1f67c06b7b2e1c,
title = "How category reporting can improve fundraising",
abstract = "Many fundraisers report donations using categories such as more than £ 1000, more than £ 10,000, etc. One naturally wonders how we should categorise donations and whether categorising raises more than simple uncategorised reporting. To answer these questions, we employ a signalling game framework in which both the donor's donation and his benefits of being in a higher category are determined endogenously. We find that categorised reporting can always improve fundraising. Both high and low category thresholds can increase donations, with prior beliefs determining which is better. While categorising can lead to the existence of a low donation equilibrium, it is less problematic if signalling benefits are low.",
keywords = "Category reporting, Esteem, Fundraising, Signalling",
author = "Edward Cartwright and Amrish Patel",
year = "2013",
month = mar,
doi = "10.1016/j.jebo.2013.01.003",
language = "English",
volume = "87",
pages = "73--90",
journal = "Journal of Economic Behavior & Organization",
issn = "0167-2681",
publisher = "Elsevier",

}

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TY - JOUR

T1 - How category reporting can improve fundraising

AU - Cartwright, Edward

AU - Patel, Amrish

PY - 2013/3

Y1 - 2013/3

N2 - Many fundraisers report donations using categories such as more than £ 1000, more than £ 10,000, etc. One naturally wonders how we should categorise donations and whether categorising raises more than simple uncategorised reporting. To answer these questions, we employ a signalling game framework in which both the donor's donation and his benefits of being in a higher category are determined endogenously. We find that categorised reporting can always improve fundraising. Both high and low category thresholds can increase donations, with prior beliefs determining which is better. While categorising can lead to the existence of a low donation equilibrium, it is less problematic if signalling benefits are low.

AB - Many fundraisers report donations using categories such as more than £ 1000, more than £ 10,000, etc. One naturally wonders how we should categorise donations and whether categorising raises more than simple uncategorised reporting. To answer these questions, we employ a signalling game framework in which both the donor's donation and his benefits of being in a higher category are determined endogenously. We find that categorised reporting can always improve fundraising. Both high and low category thresholds can increase donations, with prior beliefs determining which is better. While categorising can lead to the existence of a low donation equilibrium, it is less problematic if signalling benefits are low.

KW - Category reporting

KW - Esteem

KW - Fundraising

KW - Signalling

U2 - 10.1016/j.jebo.2013.01.003

DO - 10.1016/j.jebo.2013.01.003

M3 - Article

VL - 87

SP - 73

EP - 90

JO - Journal of Economic Behavior & Organization

JF - Journal of Economic Behavior & Organization

SN - 0167-2681

ER -

ID: 86652157