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Norwich Institute for Healthy Aging

Organisational unit: Research Centre

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NIHA is a multi-agency partnership which includes behavioural scientists, basic scientists, clinicians, health economists, public health experts and digital health, AI and big data expertise. Its research investigates the individual and additive impact of behaviours such as eating/nutrition, physical activity, smoking/smoking cessation, alcohol consumption, socialisation, medication adherence and sleep on health outcomes and human ‘flourishing’. A particular interest is how to provide individuals and communities with the capacity, opportunity and motivation to adopt healthier behaviours behaviour by examining the many social, cultural, physical environmental, and economic determinants of human behaviour. Such work facilitates the translation of fundamental research findings into improved human well-being, product, services and policy innovation and economic growth.

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