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Marketing, Entrepreneurship and Business Strategy

Organisational unit: Research Group

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Organisation profile

The Marketing, Entrepreneurship and Business Strategy (MEBS) Group is led by Naresh Pandit (Research) and Jonathan Wilson (Teaching). The focus of this group is the development and dissemination of theories, methodologies and best-practice in the areas of marketing, entrepreneurship and business strategy.

 

Members of the group bring together substantial academic and practical experience, which allows them to address associated contemporary issues with the expected research rigor, and policy and practice relevance.

 

The group employs a diversity of methods for the production of new knowledge in these areas and its dissemination across various stakeholders.

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