1. 2020
  2. E-pub ahead of print
  3. Published

    How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising

    Usrey, B., Palihawadana, D., Saridakis, C. & Theotokis, A., 14 Mar 2020, In : Journal of Advertising. 49, 2, p. 125-140 16 p.

    Research output: Contribution to journalArticle

  4. Published

    The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching

    Usrey, B. & Biraglia, A., 2020.

    Research output: Contribution to conferencePoster

  5. 2019
  6. Published

    False positives: How double-sided review systems affect consumers’ rating valence

    Usrey, B. & Grau, A., 2019.

    Research output: Contribution to conferencePoster

  7. Published
  8. Published
  9. Published

    When product scarcity backfires: consumer anger and brand switching

    Usrey, B. & Birgalia, A., 2019.

    Research output: Contribution to conferencePoster

  10. 2018
  11. Published

    Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty

    Usrey, B. & Gerrath, M., 30 Jul 2018.

    Research output: Contribution to conferenceAbstract

  12. Published

    Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity

    Biraglia, A., Gerrath, M. H. E. E. & Usrey, B., 1 Jul 2018, In : Journal of Travel Research. 57, 6, p. 811-823

    Research output: Contribution to journalArticle

  13. Published

    Subtle Green Advertising: How Downplaying Product Greenness Impacts on Performance Evaluations

    Usrey, B., Saridakis, B., Palihawadana, D. & Theotokis, A., 2018.

    Research output: Contribution to conferenceAbstract

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