Dr Bryan Usrey is a Lecturer in Marketing within the Marketing Group at Norwich Business School. Prior to joining, Bryan undertook and completed his PhD at Leeds University Business School. His research has been featured in the Journal of Travel Research, the Journal of Advertising, the Association for Consumer Research, the European Marketing Academy, American Marketing Association and the Global Alliance of Marketing and Management Association.

Bryan’s research interests are in the field of consumer behavior, including topics in the areas of business ethics and prosocial marketing, corporate social responsibility, branding, advertising, online marketing and the sharing economy. He has also reviewed articles for a number of prestigious conferences and journals.


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