Biography

Abdullah Alhumud is a PhD researcher in Marketing at the University of East Anglia in Norwich Business School (NBS). He hold an MA in Marketing Management from City University (UK) and BA in Business Administration from a Saudi university. He has experience in both the academic and industrial sectors. His supervisory team in the PhD Journey are Dr Athina Zeriti, Prof. Leonidas C. Leonidou and Dr. Kun Tian.

His research interests are in digital marketing, corporate social responsibility (CSR) and consumer behaviour.

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