I joined Norwich Business School as a research student in January 2017 under the supervision of Professor Kishore Gopalakrishna Pillai and Dr Lukman Aroean. I hold a master’s degree in Advanced Business Management from the University of East Anglia (UEA) and a bachelor degree in Computer Graphics, also from UEA.

My research interest lies in the domain of consumer behaviour, with the primary focus on the elements from social psychology and branding. Specifically, I am investigating the role of self-esteem on the individuals’ patterns of brands consumption within different social settings and situations.

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